100 Million Tourists by 2030: Is It Realistic?

Sun, 22 Feb 2026 00:00:00 +0000

100M Tourists by 2030? KPI

Saudi Arabia’s target of attracting 100 million annual visitors by 2030 is one of Vision 2030’s most audacious commitments. To contextualise: in 2019, the year Saudi Arabia introduced its tourist visa, the Kingdom received approximately 27 million visitors (the majority being religious pilgrims for Hajj and Umrah). By 2025, that figure has grown to approximately 65 million — impressive growth but still 35 million short of the target with four years remaining.

Travel on SAUDI VISION 2030 Intelligence Platform

100 Million Tourists by 2030: Is It Realistic?

100M Tourists by 2030? KPI