Social Media Usage in Saudi Arabia

Sun, 22 Feb 2026 00:00:00 +0000

Social media usage in Saudi Arabia in 2025 places the Kingdom among the world’s most active digital societies, with approximately 29 million residents, or more than 85 percent of the population, using social platforms. The market consistently ranks in the top tier for per-capita engagement time, platform adoption, and influencer marketing activity, reflecting high smartphone penetration, a young population, and cultural shifts enabled by Vision 2030’s social liberalisation agenda.

Saudi Arabia Digital on SAUDI VISION 2030 Intelligence Platform

Social Media Usage in Saudi Arabia

Social Media Usage in Saudi Arabia 2025