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AlUla: Heritage, Tourism, and Cultural Renaissance in Northwest Saudi Arabia
An institutional analysis of the AlUla giga-project, examining the Royal Commission for AlUla's strategy to transform the region into a world-class heritage and luxury tourism destination, including the Hegra UNESCO World Heritage Site and the French AFALULA partnership.
programmatic
Royal Commission for AlUla (RCU)
The dedicated government authority overseeing the preservation, development, and global promotion of AlUla as a world-class heritage and tourism destination.