https://vision2030.ai/tags/mot/Recent content in Mot on SAUDI VISION 2030 Intelligence PlatformHugoenSat, 18 Apr 2026 00:00:00 +0000https://vision2030.ai/institutions/mot/Sun, 22 Feb 2026 00:00:00 +0000https://vision2030.ai/institutions/mot/<h2 id="ministry-of-tourism-kpis-and-vision-2030-role">Ministry of Tourism KPIs and Vision 2030 Role</h2> <p>The Ministry of Tourism (MOT) is the Saudi institution accountable for turning Vision 2030 tourism targets into policy, regulation, destination development, and measurable KPIs. Its mandate centres on the 100 million annual visits target, the tourist visa reforms, hospitality investment, and the coordination of Saudi Arabia&rsquo;s emerging global tourism offer.</p> <p>The scale of the ambition is difficult to overstate. Saudi Arabia received approximately 41 million visits in 2023, a figure dominated by religious pilgrimage to Makkah and Madinah. The 100-million target implies creating entirely new demand streams in leisure, cultural, adventure, and business tourism, requiring investment in hospitality infrastructure, destination development, workforce training, and global marketing on a scale that few countries have attempted.</p>