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vision
AlUla: Heritage, Tourism, and Cultural Renaissance in Northwest Saudi Arabia
An institutional analysis of the AlUla giga-project, examining the Royal Commission for AlUla's strategy to transform the region into a world-class heritage and luxury tourism destination, including the Hegra UNESCO World Heritage Site and the French AFALULA partnership.
programmatic
Hegra (Mada'in Saleh)
Saudi Arabia's first UNESCO World Heritage Site — an ancient Nabataean city in AlUla featuring over 100 monumental rock-cut tombs dating to the 1st century CE.
institutions
Royal Commission for AlUla
Profile of the Royal Commission for AlUla and its mission to develop AlUla as a global heritage and tourism destination centred on Hegra.