Amaala on SAUDI VISION 2030 Intelligence Platform

AMAALA

Sun, 22 Feb 2026 00:00:00 +0000

Definition

AMAALA is Saudi Arabia’s ultra-luxury Red Sea wellness destination, developed by Red Sea Global with Triple Bay as its flagship phase. The 2026 KPI lens is simple: phased resort openings, 3,000+ planned hotel keys, marina capacity, and a high-spend luxury tourism segment aligned with Vision 2030.

Overview

Positioned as the “Riviera of the Middle East,” AMAALA was announced in September 2018 and encompasses a 4,155-square-kilometre area along one of the most pristine stretches of the Red Sea coastline. The destination is organized around three distinct communities: Triple Bay (wellness and healthy living), The Coastal Development (arts and culture), and The Island (exclusive private resort experiences).

AMAALA: Ultra-Luxury Tourism on the Red Sea Riviera

Sun, 22 Feb 2026 00:00:00 +0000

AMAALA Saudi Arabia: Positioning and Strategic Context

AMAALA Saudi Arabia is Red Sea Global’s ultra-luxury tourism and wellness destination on the Kingdom’s northwestern coast. Launched in 2018 and now part of the Red Sea Global (RSG) portfolio — the PIF-backed developer responsible for the Kingdom’s premier coastal tourism assets — AMAALA is designed to compete directly with the French Riviera, the Amalfi Coast, and the Maldives for the world’s most affluent travellers.

Saudi Coastal and Marine Tourism

Sun, 22 Feb 2026 00:00:00 +0000

Saudi Coastal and Marine Tourism KPIs

This sector brief tracks Saudi coastal and marine tourism KPIs under Vision 2030, from Red Sea resort delivery and AMAALA to cruise terminals, marina capacity, marine sports, and conservation commitments. With more than 3,400 kilometres of coastline across the Red Sea and Arabian Gulf, these assets support the broader tourism strategy target of 150 million annual visits by 2030 and make the Red Sea coast one of the Kingdom’s highest-profile non-oil tourism investments.

Saudi Leisure Tourism: Beach, Desert, and Adventure Tourism Development

Sun, 22 Feb 2026 00:00:00 +0000

Overview

Saudi Arabia’s emergence as a leisure tourism destination represents one of the most dramatic pivots in Vision 2030. A country that did not issue tourist visas until September 2019 is now building some of the most ambitious tourism projects on Earth — from the pristine coral archipelagos of the Red Sea to the vast desert landscapes of the Empty Quarter. The Kingdom is creating an entirely new economic sector from scratch, targeting 150 million domestic and international visits annually by 2030 as part of a tourism industry that could contribute up to 10 percent of GDP.