Roshn
Saudi Arabia's national community developer and PIF subsidiary, building integrated residential communities across the Kingdom's major cities.
Definition
Roshn is a PIF-owned real estate development company established to build large-scale, integrated residential communities across Saudi Arabia, supporting the Vision 2030 goal of increasing Saudi home ownership to 70 percent by 2030.
Overview
Founded in 2020, Roshn was created to address a chronic undersupply of quality affordable housing in Saudi Arabia. The company develops entire master-planned communities rather than individual projects, incorporating residential units with retail, healthcare, education, parks, and community facilities. The brand name “Roshn” derives from an Arabic architectural term for a traditional projecting window, symbolizing openness and connection.
Roshn’s first and flagship community, Sedra, is located in northern Riyadh and spans approximately 20 million square metres. The development includes thousands of residential units in a range of formats — villas, townhouses, and apartments — alongside schools, mosques, commercial centres, and extensive green spaces. Additional Roshn communities have been announced in Jeddah (Roshn’s Warefa community), the Eastern Province, and Makkah, giving the company a nationwide development footprint.
The company works closely with the Housing Program, one of Vision 2030’s Vision Realization Programs, and with the Saudi Real Estate Refinance Company (SRC) to ensure that homes are accessible through mortgage finance. Roshn communities are designed to meet modern Saudi lifestyle expectations, with emphasis on walkability, digital connectivity, and sustainability.
Key Facts
| Fact | Detail |
|---|---|
| Founded | 2020 |
| Owner | Public Investment Fund |
| Mission | National community developer |
| Flagship Community | Sedra (Riyadh) |
| Other Communities | Warefa (Jeddah), Eastern Province, Makkah |
| Sedra Area | ~20 million m² |
| Housing Formats | Villas, townhouses, apartments |
| Home Ownership Target | 70% by 2030 (Vision 2030) |
Role in Vision 2030
Roshn is the primary delivery vehicle for Vision 2030’s housing ambitions. The plan targets increasing Saudi home ownership from approximately 47 percent in 2016 to 70 percent by 2030, requiring the construction of hundreds of thousands of new homes paired with accessible mortgage finance. Roshn’s integrated community model goes beyond simple housing delivery by creating complete neighbourhoods that enhance quality of life — directly supporting the Vibrant Society pillar.
The company’s scale and PIF backing allow it to master-plan at a level that addresses urban sprawl, infrastructure coordination, and social infrastructure gaps that have historically plagued Saudi residential development. Roshn’s projects also generate significant construction-sector employment and stimulate demand across the building materials supply chain.