Red Sea Global
The multi-project tourism developer behind The Red Sea and AMAALA luxury resort destinations along Saudi Arabia's western coastline.
Definition
Red Sea Global (RSG) is a PIF-owned closed joint-stock company responsible for developing The Red Sea and AMAALA — two of Saudi Arabia’s largest luxury tourism destinations spanning over 1,000 kilometres of Red Sea coastline, multiple islands, and mountain and desert landscapes.
Overview
Formed through the merger of The Red Sea Development Company and AMAALA in 2022, Red Sea Global consolidates Saudi Arabia’s premium coastal tourism developments under a single corporate entity. The company is led by a management team drawn from the international hospitality, real estate, and sustainability sectors, with the Public Investment Fund as its sole shareholder.
The Red Sea destination encompasses an archipelago of over 90 islands, with initial phases bringing luxury resorts operated by brands including St. Regis, Ritz-Carlton Reserve, and Six Senses. The development targets one million visitors annually at full build-out, with a strong emphasis on regenerative tourism — the company has committed to delivering a 30 percent net conservation benefit to the local ecosystem by 2040.
AMAALA, positioned as the “Riviera of the Middle East,” focuses on ultra-luxury wellness, arts, and culture tourism along the coast north of The Red Sea destination. Together, the two destinations span a vast corridor of Saudi Arabia’s western seaboard, offering differentiated hospitality experiences from private island retreats to cultural immersion.
Key Facts
| Fact | Detail |
|---|---|
| Formed | 2022 (merger of TRDC and AMAALA) |
| Owner | Public Investment Fund |
| Destinations | The Red Sea, AMAALA |
| Coastline | 1,000+ km |
| Islands (Red Sea) | 90+ |
| Visitor Target | 1 million annually (Red Sea at full build-out) |
| Sustainability Goal | 30% net conservation benefit by 2040 |
| Hotel Brands | St. Regis, Ritz-Carlton Reserve, Six Senses, others |
| Airport | Red Sea International Airport (operational) |
Role in Vision 2030
Red Sea Global is central to Vision 2030’s target of attracting 150 million tourism visits annually by 2030 and increasing tourism’s contribution to GDP from 3 percent to 10 percent. The two destinations represent the Kingdom’s most ambitious play in the luxury and ultra-luxury tourism segments, targeting high-spending international visitors who have not traditionally considered Saudi Arabia as a holiday destination.
The company’s regenerative tourism model also advances Vision 2030’s environmental objectives, with RSG positioning itself as a global leader in responsible coastal development. The construction of an international airport, desalination infrastructure, and renewable energy systems demonstrates the scale of integrated infrastructure development being delivered under the Vision 2030 umbrella.