Non-Oil GDP Share: 76% ▲ -7.7pp vs 2020 | Saudi Unemployment: 3.5% ▲ -0.5pp vs 2023 | PIF AUM: $941.3B ▲ +$345B vs 2022 | Inbound FDI: $21.3B ▼ -6.4% vs 2023 | Female Participation: 33% ▲ -1.1pp vs 2023 | Credit Rating: Aa3/A+ ▲ Moody's / Fitch | GDP Growth: 2.0% ▲ +1.5pp vs 2023 | Umrah Pilgrims: 16.92M ▲ vs 11.3M target | Non-Oil GDP Share: 76% ▲ -7.7pp vs 2020 | Saudi Unemployment: 3.5% ▲ -0.5pp vs 2023 | PIF AUM: $941.3B ▲ +$345B vs 2022 | Inbound FDI: $21.3B ▼ -6.4% vs 2023 | Female Participation: 33% ▲ -1.1pp vs 2023 | Credit Rating: Aa3/A+ ▲ Moody's / Fitch | GDP Growth: 2.0% ▲ +1.5pp vs 2023 | Umrah Pilgrims: 16.92M ▲ vs 11.3M target |

Hegra (Mada'in Saleh)

Saudi Arabia's first UNESCO World Heritage Site — an ancient Nabataean city in AlUla featuring over 100 monumental rock-cut tombs dating to the 1st century CE.

Hegra (Mada'in Saleh) — Encyclopedia | Saudi Vision 2030

Definition

Hegra (historically known as Mada’in Saleh) is Saudi Arabia’s first UNESCO World Heritage Site, located in the AlUla governorate, comprising a remarkably preserved Nabataean archaeological site with over 100 monumental rock-cut tombs dating primarily to the 1st century CE.

Overview

Hegra was the southern capital of the Nabataean Kingdom, the same civilisation that built Petra in present-day Jordan. Inscribed on the UNESCO World Heritage List in 2008, the site features 111 monumental tombs carved into sandstone outcrops, many adorned with elaborate facade decorations featuring eagles, sphinxes, and Nabataean inscriptions. The tombs date primarily from the 1st century BCE to the 1st century CE.

Beyond the tombs, Hegra contains evidence of urban settlement including wells, water channels, and agricultural terraces that demonstrate sophisticated water management in an arid environment. The site also features Diwan, a carved meeting chamber, and the Jabal Ithlib area with religious and social spaces. Inscriptions at the site are in Nabataean, Lihyanite, Latin, and other scripts, reflecting the multicultural nature of this ancient trade route city.

Hegra was a major stop on the incense trade route connecting southern Arabia to the Mediterranean world. Its exceptional state of preservation — far better than Petra in many respects — is attributed in part to Saudi Arabia’s limited development of the site until the Vision 2030 era. The site is now the centrepiece of the AlUla tourism development managed by the Royal Commission for AlUla.

Key Facts

FactDetail
UNESCO Inscription2008 (Saudi Arabia’s first)
LocationAlUla, Madinah Province
Monumental Tombs111
CivilisationNabataean (same as Petra)
Period1st century BCE – 1st century CE
Managing AuthorityRoyal Commission for AlUla (RCU)
InscriptionsNabataean, Lihyanite, Latin
Trade RouteIncense Route (Arabia to Mediterranean)

Role in Vision 2030

Hegra is the archaeological anchor of the AlUla tourism development, providing a world-class heritage attraction that draws international visitors. The site’s significance — as a Nabataean settlement rivalling Petra in scale and exceeding it in preservation — gives Saudi Arabia a globally recognized cultural tourism asset.

The opening of Hegra to tourism represents a broader shift under Vision 2030 toward celebrating Saudi Arabia’s pre-Islamic heritage, recognizing the Kingdom’s deep historical roots across multiple civilisations and eras. The site’s development under RCU management demonstrates the balance between preservation and access that characterizes Vision 2030’s approach to heritage tourism.